❝If you're still playing the old translation game, you're already losing.❞

In this vlog, Gabriel Fairman compares the translation industry to the prisoner's dilemma, where everyone ends up worse off because no one dares to trust or lead.

AI has rewritten the rules.

The game is no longer about quality vs. speed.

It's about who understands the new incentives and who’s still playing defense.

There are three choices:

Chase the disruptors.

Defend the tradition.

Or… design a whole new game.

We chose option 3.

And in this new game, the value of human translation isn’t erased… It’s redefined!

Watch Gabriel unpack the strategy behind translation's new frontier.