Rodrigo Demetrio8 hours agoProduct UpdateHey everyone! A lot has changed in wxrks lately, so we put together a quick video showing some of the new things we’ve been working on. LinkedIn link: https://www.linkedin.com/feed/update/urn:li:activity:7508183142164488192 Would love for you to take a look. Curious to hear what you think. Thank you Rodrigo
Rodrigo Demetrio9 hours agoAugust update videoA lot of new things in wxrks this month. wxrks now has an MCP, so you can connect it directly to the AI assistant you already use, like Claude, Cursor, Codex, and OpenCode. This means the assistant can access the terminology, translations, and context you already have inside wxrks when interacting with you. We also released Continuous Projects, which lets you keep using the same project as your content changes instead of creating a new one every time. This is especially useful for things like app and software localization, where the content is constantly being updated. We also added previews for Figma, Photoshop, and InDesign files directly in the editor, making it easier to translate while seeing the actual design and context. And one update that made us especially happy. wxrks is now among the Leaders for Translation Management Systems on G2. That only happened because our clients took the time to share their experiences and reviews, so a big thank you to everyone who did. Quite a month. Let me know what you think :) Watch the video
Rodrigo Demetrio1 day agoAnalytics in wxrks: Dashboards, KPIs, and Data TablesLearn how to turn production data into dashboards, KPIs, and raw tables with wxrks Analytics. Export client-ready reports in seconds. Explore wxrks and join our community at community.wxrks.comVimeo
Rodrigo Demetrio2 SepWorkflow Templates: Save and Reuse Your Translation StepsLearn how to create workflow templates in wxrks to save time by applying the same sequence of steps to multiple projects. Join the wxrks community at community.wxrks.com.Vimeo
Rodrigo Demetrio2 SepSlatorCon SF session announcement — Fairman x CCEPGabriel is speaking at SlatorCon San Francisco this year, alongside Elitza Dublewa-Servatius from Coca-Cola Europacific Partners. The session is called "Why Scaling Global Operations Across 30+ Markets Takes More than LLMs and Agents." Our argument is simple. Scaling a brand across 30+ markets takes more than model horsepower, and this is the session where we make that case, standing next to an enterprise brand that runs on it. It's Thursday, September 3, at 16:45 PDT, at The St. Regis. If you're there, come find the wxrks booth after. What's the one thing you wish an LLM understood about your market that it doesn't? Watch the video
Rodrigo Demetrio2 SepContinuous Projects: Set Up Automated Translation WorkflowsLearn how to set up continuous projects in wxrks for ongoing app and website localization that automatically processes changes with each release. Join the community at community.wxrks.comVimeo
Rodrigo Demetrio2 SepTranslate Figma designs with the wxrks pluginLearn how to translate your Figma designs directly using the wxrks plugin, from setup to delivery. Get started at community.wxrks.com.Vimeo
Rodrigo Demetrio28 AugMCP launch — wxrks meets you inside the assistantwxrks now has an MCP, so the assistant you already use for everything else can talk to it directly. Ask a term, request a translation, check approved language, without leaving that conversation. The part worth noting: it doesn't start from zero. It starts from everything your team already approved, terminology, tone, past translations, all of it already inside wxrks and now reachable from wherever you're working. We think this is one step toward localization no longer being a separate place you go. Curious what tools you'd want this reachable from first. What's your daily assistant, and what would you ask it?
Rodrigo Demetrio24 AugWork Packages: Send Projects Between wxrks AccountsLearn how to route translation projects between wxrks accounts while keeping context, translation memory, and glossaries intact. Join the wxrks community at community.wxrks.com.Vimeo
Rodrigo Demetrio21 AugAlphanumeric Text Patterns in Translation MemoryLearn how to configure alphanumeric text patterns to ignore part codes and units of measure in your translation memory for smarter matching. Discover wxrks translation management at community.wxrks.com.Vimeo
Rodrigo Demetrio20 AugTranscribe and translate audio and video files directlyLearn how to upload MP4, MP3, and WAV files to wxrks for automatic transcription and translation in your projects. Join the community at community.wxrks.com.Vimeo
Rodrigo Demetrio1 AprBureau Works is now wxrksLast week, we shared something big. For years, you have known us as Bureau Works. We are shedding the Bureau. We are dropping the legacy and the administrative weight of our past. We are changing our name to wxrks (pronounced works). Our story started with pure craftsmanship. We evolved into a process-focused agency and then into a technology platform to scale the art of translation. We automated the drudgery and built systems to carry human effort across global borders. But when you take automation to its absolute limit, you realize something is missing. You still need the author. Generative AI has changed the foundation of language. Manual intellectual labor is dying across the board, leaving only the irreplaceable value of human creativity, ingenuity, defiance, and ownership. We cannot carry a name that implies red tape and manual friction into this new world. We had to drop the bureaucracy. We dropped the vowels to become leaner and denser, leaving only the framework. Our new identity is a physical representation of this evolution. The letters w, r, k, s are sharp and locked into a grid. They represent the machine we built. They provide the scalable infrastructure. But look at the center. The O was our point of origin. We refactored that origin into the X. It is half invisible and half there. By turning the origin into a multiplier, we are ready to scale exponentially without losing our soul. That intersection is human language. It is an act of ownership sitting safely inside the heavy boundaries of the code. We built the rigid walls of this machine specifically to protect the fragile art of the writer. We built the machine to scale the soul. True translation happens when the human genius is bold enough to defy the machine's predictable output . We provide the dependable output of an operating system engineered to amplify human ownership. This machine means nothing without the people who wield it. I am profoundly grateful for the trust and the relationship we have built so far. In a moment filled with so much fear and uncertainty across so many industries, our intent is not just to survive. Our intent is to nurture true excitement about what we can build next. You can explore more about our new identity and see how it comes to life across everything we do at https://wxrks.com. I also shared a few thoughts on LinkedIn about what this has really been like behind the scenes. Break the machine. Welcome to wxrks.
Rodrigo Demetrio3 MarAutomation with a human soul. Meet our new partners!Hey everyone, I’ve got some exciting news to share! Bureau Works is officially partnering with InAnyLanguage . We all know the story. AI was supposed to make global communication easy, but for most, it just made things messier. It’s hard to scale without losing the uniqueness that humans bring to the table. That’s why we’re joining forces: The Tech (Bureau Works): We’ve built the "engine", a Translation Operating System designed to handle the heavy lifting while keeping people in control. Our Augmented Actions let clients leverage the best of AI/LLMs in a way that’s actually organized and useful. The Experts (InAnyLanguage): Technology is only half the battle. Youngmin Jeong and the InAnyLanguage team bring the "architecture" and 25+ years of experience needed to make that tech actually work for big, complex companies. Together, we’re proving you can have fast automation without losing the soul of your content. Huge thanks to Youngmin and the whole team for the trust. We can’t wait to show you what this combo can do! Check out the full story here: https://slator.com/bureau-works-inanylanguage-rewrite-enterprise-ai/
Rodrigo Demetrio25 Feb“Words, leverage, and traditional metrics are becoming irrelevant.”That’s how Renato Beninatto closed his participation in our debate with Florian Faes . For him, the real conversation is about why the project exists and what value it creates for the end user. Stop talking about output. Start talking about outcomes. how big is the localization industry(1).mp4 Florian’s advice was equally practical: spend one hour a day with AI solutions. Build something or use something powered by it. Without hands-on experience, it’s easy to fall into either “it’s all hype” or “we’re doomed.” Both are wrong. Have you watched the debate between them? I’d love to hear your thoughts.
Rodrigo Demetrio12 FebDo you know what translation will look like in 1 year? In 5? In 10?We don’t. And the truth is, no one really does. But here’s what we do know: when you bring smart people together to debate openly, you get clarity. Not a recipe. Not a guaranteed plan. But real insights. Ideas you can use. Perspectives that help you make better decisions. That’s why we’re bringing Nimdzi and Slator together for a rare live conversation. Two of the most respected research firms in our industry. Two very different views of the same market. Nimdzi estimates the industry at around $71B. Slator puts it closer to $32B. That’s a $39B difference. And depending on which number you believe, it changes how you think about growth, investment, relevance, and survival. We’ll go beyond market size and talk about what really matters: • How agencies stay relevant from the buyer’s point of view • What to do as word rates keep falling • Whether tech spend should count as translation spend • If prompt engineering becomes a paid service • And what it would take to build a $5B LSP The future won’t be decided by one report. It will be shaped by the conversations we’re willing to have. Join us live: LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7422745036699795457 YouTube: https://www.youtube.com/live/ablrGtNKih0 Save your spot. Bring your questions.
Rodrigo Demetrio9 Feb“Light review” is how most agencies try to stay competitive.What if they did this instead? What clients actually need isn’t a "light review". They need an INTENTIONAL REVIEW. Not everything in a text deserves the same attention. Some parts are noise. Some parts decide outcomes. Intentional review means focusing human effort where language actually does work: - Persuasion, trust, clarity, risk. Headlines. CTAs. Brand moments. Anything that can change how a message lands. This is where AI helps. Not by reviewing for us, but by telling us where to look. Flagging tone shifts. Surfacing intent mismatches. Pointing out the moments that deserve human judgment. That’s a fundamentally different model than “light review.” This is also where our Translation Smells are heading. As Gabriel put it: bringing the right things to our attention, then intensively editing what matters. That isn’t a light review. That’s intentional review. Let us know what you think about the term "Light Review." If AI Writes, Reviews, and Fixes… Who’s the Author.mp4
Rodrigo Demetrio2 FebGreat News: Keylingo Is Now with Us!Hi everyone, hope you’re having a great start to February 🙂 We're thrilled to share some wonderful news: we've teamed up with Keylingo, a translation agency that started in Atlanta and has grown into a global team spread across the U.S., Canada, Latin America, Europe, and Africa. They're passionate about helping companies reach people everywhere in their own language, and their team really cares about making those connections meaningful. They'll be using our Augmented Actions and Context Sensitivity features to make their translators' work even smoother and more accurate. We're so excited to see more agencies like Keylingo joining us and using our platform to help both teams and translators do their best work. Take a look when you get a chance! https://www.linkedin.com/feed/update/urn:li:activity:7424105734864269313/
Rodrigo Demetrio30 JanHow Big is the Translation Industry?Nimdzi estimates the translation industry at around $71B (2024). https://youtube.com/live/Y2arh0JXO3g?si=KwTJN9EevBA0hhhd & t=936 Slator puts it closer to $32B (2024). https://slator.com/slator-2025-language-industry-market-report/ So what explains the difference? https://www.linkedin.com/feed/update/urn:li:activity:7422745036699795457 That $39 billion gap is not a rounding error. It's roughly the size of the GDP of countries like Estonia, Iceland, or Paraguay. And depending on which number you believe, it radically changes how you think about growth, relevance, and survival in this industry. Whether you're a freelance translator, or running your own language services, you'll hear the conversations that actually matter, the ones that happen during coffee breaks at industry conferences. In this debate, Nimdzi Insights and Slator come together for a rare, direct conversation. These are two of the most respected consulting and intelligence firms in the language industry. They speak with large enterprises, agencies, investors, and tech companies every day. How they define the market shapes real decisions being made right now. Beyond market size, we go much deeper: • How agencies can stay relevant from the buyer's perspective • How to operate as word rates continue to crash • Does tech spend count as translation spend? • Will we see a $5B LSP by 2030? • Is prompt engineering a billable service? The goal is to explore multiple angles, challenge the usual assumptions of our sector, and move the conversation beyond the same tired talking points. The times we're in demand. Action and change. Save it on your calendar. https://www.linkedin.com/feed/update/urn:li:activity:7422745036699795457 or YouTube: https://www.youtube.com/live/ablrGtNKih0
Rodrigo Demetrio23 JanDuolingo renewed with us 🎉Renewals are proof of consistency. This marks 2 years working together. It started with our Zendesk Connector, bringing translation directly into their support workflow. Proud of the team that made this possible. Let's keep building!
Rodrigo Demetrio6 JanTech of the Week by Nimdzi. What a Start to the YearBig thanks to Nimdzi for the mention 🥰 We’re cooking a lot this year, and honestly, it’s been such a fun journey bringing the translation world to non-localization people. That’s exactly how we designed our Translation Portal. It should feel as easy as any other tool you use every day. If you haven’t tried our Portal or Free Flow yet, register for a free account and take it for a spin. Thanks for the shoutout. Let’s goooo!
