What does it mean to be a builder in Localization?
Hi everyone 👋 Our latest product update is live. Beyond the new features, we've been reflecting on a question that came up repeatedly over the past few months: What does it mean to be a builder in Localization? Inside you'll find workflow improvements, customer stories, thoughts from LocWorld Dublin, and a few ideas about where our industry might be heading. 👉 https://wxrks.com/blog/may-2026-product-update Curious to hear what resonates most with you. ————— We are entering the age of builders. Not because everyone suddenly became a software engineer, but because building has never been more accessible. A few years ago, creating software, automations, or AI experiences required specialized teams and large budgets. Today, a project manager can create an AI workflow. A localization team can build automations that would have required engineering support not long ago. The question is no longer who has access to AI. Everyone does. The question is who is willing to rethink how work gets done. That's why many of the updates we're shipping today focus on flexibility and giving teams more control over how they build. And with that, let's take a look at what's new. Workflows That Adapt to You More output. More translations. Problem solved, right? Not quite. A few years ago, the challenge was producing more. Today, generating output is easier than ever. The question is: how do you organize it all? We spent some time improving our workflow management, making it easier to create, organize, reorder, archive, and manage workflow steps across your operation. We also redesigned the Workflow Recommendations. More output isn't the hard part anymore. Keeping quality consistent as volume grows is. Translation Memory by Workflow Translation Memories are a bit like good recipes. Not everyone should be changing them. Now you can decide exactly which Translation Memories are available to each workflow , and whether that workflow should contribute new knowledge back, simply benefit from what's already there, or not use that TM at all. This gives teams more flexibility over how knowledge moves through the process, while keeping the right memories connected to the right work. Assignments Are Now Invitations Not every assignment should be a commitment from the start. Sometimes people need to see the details before deciding if they can take the work. That's why assignments can now be offered to linguists before being confirmed. Translators can review the task, understand the requirements, and decide whether to accept or decline the assignment before making the commitment. A small change, but one that creates clearer expectations for everyone involved. Delete Organizations, Org Units and Price Lists Most platforms are just collections of records. A bit like a spreadsheet with no formulas. Delete a row and nothing else really cares. wxrks works differently. Organizations, Org Units, Price Lists, workflows, permissions, vendors, and projects are all connected. Which means deleting something is rarely as simple as pressing a button. That's why we're happy to introduce that you can now delete Price Lists, Organizations, and Org Units without losing any of the intelligence behind the scene. A small feature on the surface, but one that makes it much easier to keep your wxrks environment clean, organized, and evolving alongside your operation. What's New A glimpse of the Future at LocWorld Dublin Every time Gabriel has the opportunity to open, he tends to move away from features, trends, and buzzwords and spend more time thinking about the longer-term shifts affecting our industry. One of the ideas Gabriel shared was that the future belongs to the curious. In many ways, curiosity matters more today than it did a few years ago. In the past, you could build a successful career simply by following the Localization Playbook . The process was known. The path was clear. Today, the canvas is blank. You can automate. You can build. You can redesign workflows. You can create entirely new ways of working. But what should you build? What should you automate? Which process should be reimagined? Those questions don't have playbooks yet. In a market full of uncertainty, and in an age of builders, those who remain curious and brave enough to experiment will continue to stand out. Not because they have all the answers, but because they are willing to build, test, learn, and rebuild until they find them. 🏆 Third Place at PIC. A Different Vision for AI We were honored to receive 3rd place at PIC alongside our partners at Automation Anywhere. But more important than the recognition was the message behind the project. While much of the AI conversation focuses on replacing human work, this initiative explored a different path. How AI can help people re-enter the workforce and develop new opportunities. Together, we created a workflow that helped single mothers in Japan shift from translation production to technical validation . AI handled the drafting, while human experts focused on reviewing meaning, quality, and intent using wxrks technologies such as Context Sensitivity and Smells. The result wasn't just greater productivity. It was new skills, new career opportunities, and a reminder that technology is at its best when it expands human potential. Third place was an honor. Showing that AI can empower people instead of replacing them was even better. How Elitza Became a Builder Inside Coca-Cola, Grew Usage by 671%, and Made Localization Relevant Again When AI disrupted the localization playbook, Elitza faced a choice: stay the course or explore a new path. As AI spread throughout the organization, some executives began asking a difficult question: if everyone has access to Copilot, do we still need localization? Instead of defending the old model, Elitza chose to build a new one. The result? 30 million words translated 22,000+ requests created 671% more words translated than the previous solution 75% less administrative overhead Watch the highlights from the conversation , or read the full story to see how a builder's mindset helped reshape localization at Coca-Cola. Grateful to have you with us. Let’s move forward with purpose, together. Let’s make it happen, let’s make it wxrks!
