“Light review” is how most agencies try to stay competitive.

What if they did this instead?

What clients actually need isn’t a "light review".
They need an INTENTIONAL REVIEW.

Not everything in a text deserves the same attention. Some parts are noise. Some parts decide outcomes.

Intentional review means focusing human effort where language actually does work:

- Persuasion, trust, clarity, risk. Headlines. CTAs. Brand moments. Anything that can change how a message lands.

This is where AI helps.

Not by reviewing for us, but by telling us where to look. Flagging tone shifts. Surfacing intent mismatches. Pointing out the moments that deserve human judgment.

That’s a fundamentally different model than “light review.” This is also where our Translation Smells are heading. As Gabriel put it: bringing the right things to our attention, then intensively editing what matters. That isn’t a light review. That’s intentional review.

Let us know what you think about the term "Light Review."