Process-first is dead. Long live software-first

At Gala Montreal, Gabriel Fairman didn’t hold back:

"Every agency I talk to is process-first. They have checklists, audits, exception workflows… but that mindset is no longer compatible with the world we’re heading into. Our industry needs to go software-first — now."

This shift isn’t about tools. It’s a mental reset.

It means letting go of decades-old habits, rethinking workflows, and yes — making people uncomfortable.

✅ Automating quotes
✅ Instant task placement
✅ Minimal human overhead

That’s not the future. That’s 2025.

The question is: Can your agency scale without scaling headcount?

Drop your thoughts below.

What’s standing in the way of true digital transformation in our industry?

Click on the link in the comments to watch the full talk.

#GalaMontreal2025 #Localization #SoftwareFirst #DigitalTransformation