We’re PIC Finalists, But This Time, It’s Not Just About Innovation

We’ve made it to the PIC finals for the fifth consecutive edition, but this time, it’s not about being innovative.

It’s about bringing humanity back to translation.

Why? Because we’re under attack. Every week, there’s another research paper or flashy demo announcing the end of translators, as if human language were just another dataset waiting to be automated.

As AI gets “good enough,” the human craft behind translation risks disappearing into metrics and averages. We refuse to accept that, even if, for many, it’s already the norm.

That’s why we created Articulated Suggestions, to prove that what makes human translation valuable isn’t just accuracy, it’s intent. It’s the reasoning, the cultural intuition, the invisible choices that shape meaning.

If we can make that visible, if we can show the thought behind every word, then maybe we can stop translation from becoming just another byproduct of automation.

Let’s talk about what it really takes to keep translation human in an age of automation.

How do we make the immense value that translators bring to business visible? Speak your mind!